“Most companies are good at innovating, but they are bad at making money from all they create.” -Shane Lashley
Most companies struggle under unnecessary duress to attract the capital and customers they desperately need and deserve. And when they get capital or customers, they often overpay for one or both. The reason for this huge financial burden is because companies are usually designed to innovate toward a narrowly defined target market - but they are not designed to extract all of the monetary value from what they create.
This misalignment is why so many companies resort to raising capital, borrowing, or resign themselves to accept underperforming revenue growth when they should be enjoying momentum and stability. It is also the reason that tens of thousands of companies fail and many more struggle for sustained relevance. They have great products and services, but they can’t make the revenue streams match the potential of their innovation and its underlying intellectual property (patents, copyrights, trademarks and trade secrets).
At IP Launch, Inc., we have solved that intellectual property monetization problem by creating and delivering a proven methodology for using intellectual property to attract capital and customers that would ordinarily elude a company only focused on selling and delivering its product or service. Our programs and services help companies understand how to realign their brand with investment-worthy innovation, create a pipeline of revenue-generating innovations, and attract the capital and customers they need today. Would you like to dramatically increase your revenue and the value of your business without the customary financial burden?
